Chinese vs. Western EV Preferences
2/ New Energy Vehicle (NEV) jobs are the most popular among 30+ year-old workers coming from the traditional auto industry. pic.twitter.com/1l5wpBVwZT
— Taylor Ogan (@TaylorOgan) April 30, 2021
4/ Over half of NEV workers have less than four years of experience in the emerging industry. The few legacy employees with over a decade of experience are paid much more than the newcomers ($83k-$156k USD per year). pic.twitter.com/Kljh36Qkzd
— Taylor Ogan (@TaylorOgan) April 30, 2021
6/ $TSLA 's highest talent inflow is from other auto companies, though highest outflow is to Internet companies.
— Taylor Ogan (@TaylorOgan) April 30, 2021
BYD's top talent inflow & outflow is to/from other Shenzhen companies, which is common in the high-tech city. $NIO & $LI are both top stepping stones for $TSLA. pic.twitter.com/nPbBA4Algx
8/ Among all employees Maimai surveyed (not just NEV employees), 87% still drove ICE vehicles, though 45% intend on purchasing an NEV as their next vehicle.
— Taylor Ogan (@TaylorOgan) April 30, 2021
Less than half of men, but more than half of women, intend on purchasing an NEV as their next vehicle. pic.twitter.com/uGNMuVT611
10/ 60% of Chinese workers think NEVs are compelling due to the low operating cost. 37% are compelled by easier-to-obtain license plates. Brand isn't a big factor. Though only able to choose one, my poll also found low operating cost to be the biggest draw. https://t.co/qAcRovelL4 pic.twitter.com/h8WmcWhTyt
— Taylor Ogan (@TaylorOgan) April 30, 2021
12/ The gender breakdown of influence is interesting. Men are influenced by their own opinions of NEVs twice as often as are women, and women are twice as likely as men in China to be influenced by the opinions of friends & family when purchasing an NEV. pic.twitter.com/jzz6UEffXp
— Taylor Ogan (@TaylorOgan) April 30, 2021
14/ BYD is more popular than Tesla among 32-41 year-olds, though 2nd to Tesla by 22-31 year-olds.
— Taylor Ogan (@TaylorOgan) April 30, 2021
Males prefer BYD over Tesla; women prefer Tesla and rank BYD as fourth. This may explain @BYDCompany 's recent ramp in advertising towards women in China. https://t.co/QujwJbim9b
Follow @snowbullcapital Follow @TaylorOgan15/ @Xiaomi is the hottest tech company Chinese workers hope to see bring an EV to the market, followed by @Huawei.
— Taylor Ogan (@TaylorOgan) April 30, 2021
My poll found almost the opposite, with 67% of respondents hoping to see an $AAPL car, and only 10% looking most forward to a Xiaomi car. https://t.co/pqvfS5res4 pic.twitter.com/B8wEXnOwfq
